Marketing Manager

Murrieta, CA · Marketing/Public Relations

Responsibilities

Develop and implement the Law Firm’s marketing strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, as well as identifying and executing improvements for existing processes and content
Manage marketing vendors as the primary point of contact and ensure all work aligns with our marketing principals and on-going marketing programs, ensure project deadlines and KPIs are met, and hold them accountable.
Prepare and deliver weekly and monthly marketing activity reports and metrics for measuring success according to KPIs
Create and implement marketing metrics systems that track results so there is a data driven feedback system to aid in decisions.
Stay current and informed on new marketing trends and adapt accordingly
Develop, coordinate, and arrange monthly in-person seminars and workshops for the Firm and assist with running the events
Develop, implement, and manage the Firm’s referral source program, including the follow-up plan with referral sources, and maintain the referral source binder
Develop knowledge and education regularly through workshops, research, podcasts, books, etc. and share best practices, and marketing ideas and tactics with the team
Other assigned tasks and responsibilities.

Qualifications

A strong track record and prior marketing experience in the Law or Professional Services Industry required.
B.A. degree with major in business, marketing, advertising, or communications preferred. MBA a plus.
Deep understanding of all aspects of internet marketing
Experience with CRM systems, graphic design software, social media, WordPress, Facebook, YouTube, etc.
Superb communication skills, both written and verbal, as well as interpersonal skills and time management skills
Experience in sales in a plus

Benefits include:

Compensation

Job Type: